Knowledge Base   /   Post Production

Basic Retouch vs Pro Retouch

Posted on 10 February 2023 01:14 pm

 

Basic Retouch

Included in Price

  • Color correction

  • Contrast Adjustment

  • Creating a clean white background (With or without shadow)

  • Cleaning minor imperfections on the product (dust & scratches)

  • Optimized for ecommerce viewing only

 
 

Pro Retouch

Additional Charges Apply

  • Special effects

  • Structural alterations

  • Compositional modification

  • Background change

  • Individual element color change

  • Pixel Level Retouch suitable for print (work with 600%+ magnification)

 

See some examples.

 

 

Basic retouch

 

This is an example of a basic retouch photo. The photos is clean, background is pure white, there is no dust or scratches. The product looks good, there are no blow-outs or shadows that are too dark. Some natural creases are present, but they do not have a negative impact on the product image.

All our services include basic retouch and we have different protocols depending on the product type.

 

 

Pro retouch

 

These are examples of pro retouch with background change. For the bedding images, the wall on the right was change to a window with greenry. Additionally the fabric has been worked on to smoothem out any imperfections.

For the image with the bottles we wanted to create a beach Summer image, but we didn't have a budget to go on location and there was also a time constraint. Our team created the image below by taking photos of the products in a city center location in Shanghai and then combining the original photo with a few other elements to create the wooden table, window, and beach schenery. This type of image takes a lot more skill and time to create than the Basic Retouch example above, therefore it costs more, as well.

 

While our standard services do not include Pro Retouch in the price, we can do Custom work, if desired by the client. For Custom work clients should have a budget of at least $1000.

The exact cost of a project depends on the specific requirements.