3D Product Photo Renderings

Create spotless images of your products.

What is a 3D Product Photo Rendering?

3D rendering for products means creating a digital image of a product using computer software and models. This process involves combining various elements such as lighting, materials, textures, and backgrounds to create a realistic representation of the product. The goal of 3D rendering is to create an image that looks as close as possible to the real thing, allowing buyers to visualize how the product will look in their space or hands.

Is 3D Rendering Better Than Traditional Product Photography?

Traditional photography and 3D rendering are two different methods for creating images of products. Both have their own unique advantages and disadvantages that make them more or less suitable for certain types of projects. If we have to generalize, 3D renderings will are more useful when the product is difficult to style or look perfect in a traditional photo, such as electronics and glass products that always have scratches that while not noticeable in real-life are very obvious in photographs, so in these cases retouching a photograph will be very expensive and still produce inferior results to a 3Drender. Or products that can't stand on their own or have creases that are impossible to retouch like masks or harnesses, in these cases 3d renders will produce images that sell better than the photos.

However, if you need to capture realistic textures, traditional photography is the better choice. Both traditional product photography and 3D rendering have their advantages and disadvantages, so it is important to consider the specific needs of your project when deciding which method to use.

lifestyle product photography for furniture, furniture photography china

kitchen product photography on kitchen counter, lifestyle product photography for kitchen products

What is the Cost of 3D Photo Rendering?

There are 2 parts of product rendering, the model creation, which means creating a 3D model based on your actual product. Model creation is typically US$130+ depending on the complexity of the product. If you have the spec files from your manufacturer, we may be able to use these to make the model much faster, so the cost would be cheaper.

Then the second part of the cost is the actual render. For white background renders, it is $40+ per image. If you need a complex render with environment, like the examples below, these images are more expensive at $150+/ image. We can also company on-white 3d rendered images with backgrounds where we retouch the rendered product photo into the background without rendering the actual background, and these images cost less to produce, and are around $60 total (excluding the model creation cost).

If you are not sure whether 3D rendering is right for your project, get in touch with us, and our producers will review your case and give you recommendations of what would be most efficient for your product.