Footwear Photography for Your Ecommerce Store
Good product photos can make all the difference in online sales, especially when it comes to footwear photography. Shoppers can't try on the shoes or touch them, so clear, detailed images help them decide. At 360Refinery, we specialize in making your footwear look its best through expert product photography. In this guide, we'll go over the basics of how to get the best footwear product photos for your online store and the best ideas to follow.
Footwear Photography Ideas
Use a Model When You Can
Using a model to show off your shoes helps customers picture what the footwear looks like in real life. It also adds context and style, making it easier for people to imagine themselves wearing the shoes. Our specialized teams have experience working with a variety of products and we also work with different models to create top quality on-model photos of sneakers, heels, and boots. A model in the photos will bring the shoes to life and can often boost sales. If possible, include product photos of someone wearing the shoes for a more relatable and appealing image.
All ecommerce product photos should represent the product accurately and without having harsh shadows or too much brightness. Take advantage of soft lighting methods to make sure the product is clear in vision and doesn't have those distracting things.
Show All the Angles
Shoppers want to see the entire shoe, not just the front. Take product images from multiple angles—front, side, back, top, and bottom. This gives a full view of the shoe and helps customers see the shape, style, and quality. Include close-ups of important details, such as the stitching or the texture of the material.
Try 360-Degree Photos
If you want to offer something extra, consider 360-degree photos of shoes. The interactive versions of these let customers rotate and view the shoes from every angle, making the online shopping experience even more informative. While this might require more effort, it can lead to better customer engagement and potentially fewer returns since shoppers get a thorough look at the product. At 360Refinery, we offer 360 degree photography services for small and medium sized products.
Highlight Key Details
The details matter when selling shoes online and so do the detail photos in your listing's online photos. Highlight specific elements that make your product unique, such as intricate stitching, high-quality materials, or special features like waterproofing. Close-up shots can emphasize these selling points and give customers a better sense of what they're getting.
Crop with Care
Cropping footwear photos is important because it affects how customers view them. Make sure not to cut off essential parts of the shoe, like the heel or toe. Good cropping keeps the focus on the shoe and avoids awkward framing. Also, carefully cropping ensures they look balanced and professional.
Add Context to Some Shots
While simple, clean product shots work well for most eCommerce listings, often adding a bit of context can help. Lifestyle product photos, like shoes being worn indoors or outside, or photos of shoes placed in a relevant setting can make the product more relatable. For example, sandals photographed on a beach or hiking boots on a trail give shoppers a sense of when and where they might wear them. Encourage a mix of product and lifestyle shots to give customers more context.
Mistakes to Avoid in Footwear Photography
Don't Use Blurry Images
Blurry photos are a big no-no in eCommerce. They make the product look low-quality and untrustworthy. Always make sure your images are sharp and in focus. A tripod can help keep the camera steady, and using the right settings on your camera will guarantee that every image is crystal clear and sharp.
Don't Use Busy Backgrounds
A busy or distracting background can take attention away from the product. Stick to simple, clean backgrounds—white or neutral colors work best for most footwear. The goal is to keep the focus on the shoe, not the background. It's best to use plain backgrounds that highlight the shoes and make them the star of the shot.
Don't Let Shoes Lose Their Shape
Shoes need to look their best in photos. If they're slouched or misshapen, they'll appear unflattering. Stuff the shoes with paper or inserts if needed to keep their form. Ensure every shoe is styled properly and looks fresh, whether it's a structured boot or a soft sneaker.
Don't Use Harsh Lighting
Harsh lighting can create hard shadows and distort the color and texture of your shoes. Avoid using direct lighting and instead opt for soft, diffused light to evenly illuminate the product. This helps maintain the natural look of the shoe and enhances its details.
Final Words
Footwear photography requires attention to detail. With the right techniques and care, you can create high-quality images that make your products shine online. At 360Refinery, we're here to help with expert photography services tailored to your eCommerce needs. Ready to improve your shoe photography? Let us help you make a lasting impression on your customers.
Inspirational Listings
Let's have a look at some kitchen storage container product listings that did a great job in terms of photo presentation that can serve as an inspiration for your project:
We really love the lighting in these running shoes photos, the product is evenly lit with shadows highlighting the structure of the sole and texture of the fabric. Some product photographers, especially when they spend more time taking photos of larger product, sometimes will forget to adjust the lighting set-up for smaller products and miss on those intricate light accents that something as simple as a reflector will add.
The shoes product photos for this listing show very clearly from multiple angles what the shoes are made of with all textures and curves. It is a simple listing, but very effective.
2. Women's OOcloog Luxe Clog - Black Sparkle
This product listing emphasized on the human element, including 2 images with people cooking next to the containers, and we also like that they went all in on the infographics, carefully explaining all product features while at the same time making sure the information is easy to read without being overbearing.
The infographic with the measurements lists not only the dimensions of each container in inches, but also how much volume it can with both measured in liters and cups, which is very valuable information.
Chef's path's team made a really good choice to include fresh vegetables in the above photo, because it immediately creates the idea of freshness associated with the product. While grains and processed products are easier to style during a photo shoot, the photo with salad makes a huge impact on the buyers.
3. Okabashi - Toddler Kendall Rain Boots, Green Dinosaurs
For this listing of storage containers, the brand managers decided to include a very impressive variety of foot items that can be stored in the containers which in turn makes the resulting product photos look very colorful and appealing.
We also like the photo with liquid inside a container held at an angle to show that the container really is airtight.
Frequently Asked Questions (FAQs)
Should props be used in shooting pictures of kitchen storage containers?
- Yes, props can be used to help demonstrate functionality, but they shouldn't overshadow the container.
Why is the background significant in product photography?
- A clean, white, or neutral background draws the consumer's attention to the product by keeping the focus on the item.
What camera settings are preferred to shoot kitchen storage containers?
-Use a DSLR to capture sharp, detailed images with high resolution, low ISO, and a moderate aperture for the best results.
Why must e-commerce photos go through post-processing?
-Post-processing enhances image clarity, removes minor imperfections, and ensures the product appears polished while maintaining a realistic look.
Summary
Selling kitchen storage containers in online stores relies heavily on professional product photography. Key techniques, such as selecting the right lighting, using props effectively, and refining images through post-processing, can create compelling visuals that drive sales and build customer trust.
At 360 Refinery, we specialize in product photography in China that give your brand the best online presence it deserves. Let us help you capture the eye-catching clicks of your kitchen storage containers and make those unique from the competition. Contact us today to discover how our expertise can elevate your product presentation!
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