Did you know that over 90% of the time when clients are not happy with produced photos, the reason is insufficient briefing detail?Once you find a product photography company you want to work with and are ready to book a photo shoot, you may be tempted to send over your products and assume that the photographer will know exactly what you want. This is far from true.After you choose a photography company, you have another very important job to do, provide a great brief. This is absolutely essential for you to get the best results for your photoshoot. It is also essential for photographers to ha..
The Complete Guide to Ecommerce Photography (Updated May 2022)If you are launching a new product, you have to decide what type of images you want to use to market it. You may be overwhelmed by the amount of different product images and product videos your competitors have and want to outdo them and put all the best product photos from your competitors in one photo shoot and create a great listing.In this guide, we list all the main product photo and product video types and their uses to help you organize your thoughts, marketing plan, and better brief your photographer.1. Product on White..
Improve Your Clothing Brand Images with 5 Simple Photo TipsClothing catalog photos are complex to keep consistent when a catalog is large, even when you use a single photography team, but especially when you have different fashion photography teams.In this guide, we will have a look at 5 elements in your photos that can improve your clothing catalog product photos and bring a much desired consistency of image. Here we only talk about clothing on model catalog photography, if you are looking for best practices for flat lay clothing photos, ghost mannequin clothing photos, you can look at our ot..
Flat Lay Photography - an OverviewCreating an online marketing strategy for your business involves thinking about what kind of photos should be included on your product listing and your brand's social media pages.In this article we explore Flat Lay photos:1. What are Flat Lay Photos?2. Why are Flat Lay photos important?3. Does your brand need Flat Lay photos?4. How to Take a Good Flat Lay photo?1. What is Flat Lay Photography?Flat Lay photography refers to photos taken from a straight down top view perspective. These photos have always been popular, in the past in magazine spreads and with the..
Looking for a Great Product Photographer for Your Next Photo Shoot?The search for a new product photography partner can be overwhelming. There are many choices, wildly different price points, and a variety of portfolios to choose from. We have prepared our list of top 10 affordable product photographers in the United States.We did not include photography companies that don't post pricing information on their websites. We also didn't include any studios that use photography machines in place of breathing photographers.This list does NOT have any affiliate links, we researched the topic because ..
How to Create Brand Consistency in PhotosWhether you are starting a new brand, or working on a growing or established brand, the problem of maintaining consistency of images is a one that is relevant for any marketing person.How you approach the problem of brand consistency in photography depends on what stage of development your brand it. Generally there are 3 stages your brand may be:1. New Brand2. Growing Brand3. Established Brand1. New Brand PhotographyIf you are just starting to build your brand, while you may have clear ideas of what you would like the brand will be, you still don't know..
How to Take Great Photos for Amazon?Whether you are a new or established seller on Amazon, it is always a great idea to make sure your product photos are crisp and beautiful. Improving your photos is one of the first things Amazon itself suggests in order to improve the quality of your listings, and in Seller Central you can see a message about it. Amazon will even tell you which products need photo improvement. So it is a good idea to learn how to take great photos for Amazon. While photography can be subjective, and opinions may vary on what styling arrangement is better, there are some univ..
Hiring a freelancer photographer can seem overwhelming and expensive. You need to do research to find freelance photographers near you, contact the ones you shortlisted individually and ask for quotations.Very often you will find that the photographer will not give you a quotation up-front, but will instead start asking about your budget. In reality, the photographer is trying to gauge what is the maximum amount he or she can charge you without you going elsewhere. It is not uncommon that different clients pay very different prices for similar jobs by the very same photographer. The reason thi..
Product Photography Pricing Guide (Updated 2022)Product photography is a key part of the marketing strategy of any company selling online and through catalogs, so you have to be able to plan very well how you will spend your photography budget to get the most out of it. In this article, we explore the different options there are to create product photos and the costs associated with each.Basically, there are 2 options you have to product product photography: take product photos yourself (in-house product photography) or hire someone else to do product photography for you (outsource product pho..
If you import from China, you may have considered having the photography done in China as well. You are right to consider this, and many companies have been working with photographers in China years, because of the many benefits that this brings.How could you benefit from having professional product photography done in China?1. Faster Turn-Around. If you work with a product photographer or product photography company in China you can get your product photos ready much faster. Time needed to get your photos ready if you do product photography in the country to which you import: - 30 days ..
If you are are looking to hire a product photographer and wondering how much does product photography cost, you may have spent some time looking around and found out that pricing for product photography varies from as low as $5 per image to as high as $50 per photo for ecommerce images on white background. (We have a separate article exploring Top 10 product photographers in the US with pricing, comparisons, and comments, that you may want to look at). Now you are asking yourself the burning question:What's the difference?In simple terms, the difference in product photography rates per image c..
If you are looking to improve your photography results you may have decided that you need a better lens.So what is the best lens for product photography?The answer of course is that technically this depends on what product you are shooting, its size and shape, the space your studio allows you, which camera you are using, what lenses are available for it, what you are looking to achieve.For small objects and food, we love the Canon 100mm 2.8 Macro USM, it lets you shoot full product and close-ups without changing lenses, and it is not too heavy. If you were to shoot furniture, however, it is un..