Kitchen Storage Containers Photography

Looking for Ways to Make Your New Kitchen Product Listing Stand Out?

Professional product photography is extremely important in selling kitchen storage containers online. When buyers are browsing through Amazon or other online retailers, they usually rely on quality, clear images that appeal to their eye and influence their purchasing decisions.

kitchen storage products photography

That's why capturing high-quality photographs of products is essential to elevating your sales. In this article, we will discuss useful tips and methods of presenting your kitchen storage containers in the best possible way, making them stand out in the crowded market.

Let's focus on key elements including lighting, composition, and how to make your product connect with what the customer needs.

Role of Lighting in Kitchen Storage Photography

Well-lit shots are important for appealing product photography. For capturing kitchen storage container photos, soft, natural lighting really showcases clarity, color, and detail in the design. Be it glass jars or plastic bins, the right light makes the textures really pop and gives a professional feel that customers love.

All e-commerce sites, like Amazon, would prefer photos that represent the product accurately and without having dark shadows or too much brightness. Take advantage of soft lighting methods to make sure the product is clear in vision and doesn't have those distracting things.

Creating An Appealing Composition

Composition is what tells a story by arrangement, attracting others to your kitchen storage containers. Whether it is by neatly stacking containers to showcase how space can be saved or placing them in a kitchen setting, a well-thought-out composition can really add to the aesthetic presentation of the product.

When buying online, a customer needs to understand how the containers will fit into their daily lives. Presenting them alongside related kitchen items, such as fresh fruits or utensils, helps shoppers imagine using the containers. This approach makes the images more relatable and engaging.

Choosing the Right Background

A clean background allows the attention to remain on the product. White backgrounds are often suggested for Amazon listings as they provide a clear, distraction-free view of the product. This type of background enhances the visual appeal and aligns with the guidelines of most online shopping platforms.

In lifestyle shots that showcase the product's usage, consider a simple, plain background that perfectly suits the design of the item. Avoid cluttered or overly fancy backgrounds that take the interest away from the product. So keep it simple yet impactful.

Using Props to Make the Product Photos Look Better

Props can enhance the presentation of storage container images, making them more lively and relatable. For instance, putting pasta or grains in a glass container highlights how useful it is, while adding fresh fruits or kitchen tools can make the look more attractive.

However, props should always complement the item without overshadowing it. This way you can keep the focus on the product, while their purpose and versatility are illustrated subtly.

Retouching and Post-processing

Expert editing enhances the image once the perfect shot is captured. Techniques such as frequency separation, color grading, dodging, and burning make all the difference in how the product looks without changing its real features. It's important to avoid over-editing as excessive retouching can mislead customers which might increase return rates and negatively impact the product ratings.

Inspirational Listings

Let's have a look at some kitchen storage container product listings that did a great job in terms of photo presentation that can serve as an inspiration for your project:

1. Shazo - Set of 7 Gray - Food Storage Containers

This kitchen storage product listing did a great job at showing the size of the containers in relation to the kitchen and real people. Sometimes only including a kitchen set is not enough because not everyone will be able to infer the size of the products from the kitchen alone.

Featuring the box packaging in the photo is also a really great touch, because it shows that the products come nicely packaged, which makes them great for gifting.

The product video production for this product really emphasized on the sturdiness of the product. The shot of a container being dropped and landing without openings, spilling, and even scratches is something that is very likely to influence the decision whether to purchase this product or not.

2. Chef's Path - Airtight Food Storage Containers with Lids for Kitchen Organization

This product listing emphasized on the human element, including 2 images with people cooking next to the containers, and we also like that they went all in on the infographics, carefully explaining all product features while at the same time making sure the information is easy to read without being overbearing.

The infographic with the measurements lists not only the dimensions of each container in inches, but also how much volume it can with both measured in liters and cups, which is very valuable information.

Chef's path's team made a really good choice to include fresh vegetables in the above photo, because it immediately creates the idea of freshness associated with the product. While grains and processed products are easier to style during a photo shoot, the photo with salad makes a huge impact on the buyers.

3. Vtopmart - Airtight Food Storage Containers with Lids

For this listing of storage containers, the brand managers decided to include a very impressive variety of foot items that can be stored in the containers which in turn makes the resulting product photos look very colorful and appealing.

We also like the photo with liquid inside a container held at an angle to show that the container really is airtight.

4. OXO - 2.7 qt. Medium Rectangle POP Container

For this product listing Oxo's team decided to focus on product photos that show the material use to make the containers, as well as the airtight seal.

We especially like the infographic image that show how much can fit inside each container relative to packaged popular items like a box of cereal, a bag of pasta, a bag of nuts etc. This addition to the product photo really helps the potantial buyers to visualize how the storage containers will be used in real life.

5. Rubbermaid - 5pk 2.85 cup Brilliance Meal Prep Containers

The team at Rubbermaid focused on making the material look as clear as possible for the product photos for this kitchen container listing to emphasize the quality of the materials. The lighting and styling are all geared towards showing that.

As good as the product photos for this listing are, the kitchen product video is what really makes the listing stand out. This is a seemingly simple video production in a single setting with perfect lighting and carefully captured moments that illustrate all the main features of the products without being rushed or forced. Everything is sophisticated and created the impression of a very high quality product.

6. Pantrystar - Airtight Food Storage Containers With Lids

For this listing the brand added a very nice shot of oats being poured out of the container. This is one of the important features that people consider when buying kitchen container products. How easy it is to pour things inside the containers, how easy it is to pour out things from the container without spilling, how easy it is to wash them, and whether they are airtight.

Lastly, we really like the infographic that explains that the labels can easily be removed and reused. If it is a buyer's first time buying this type of product, it is very likely that they don't know how these labels work, so it is very useful to include the information that the labels can be used multiple times and removed without leaving marks on the containers themselves.