Clothing is one product category where there is a constant need to photograph new products. There are new styles coming out every season, and high quality photo have to be taken to help sell them online.
If you are starting a new online clothing store you may be wondering if you can do the photography yourself to save some money. The answer is that you can, you will need a few pieces of equipment, a space to photograph your items, and someone to retouch the photos for you (unless you know how to do this yourself).
As the name implies, the most important thing for clothing photography is good lighting. You may think the Sun is good lighting, and it is, but clouds can cause issues and also you can't change the direction at which the rays of light travel, nor intensity. This is where strobe lights come into play. You absolutely need good quality strobe lights to photograph clothing.
Strobe lights help you used controlled light that helps you highlight everything that needs highlighting such as materials, shape of the garment, and details of workmanship, in other words what customers care to see before they can make a purchasing decision.
