We are very excited to announce photography "Launch Packages" created specifically for Amazon Sellers in mind. Launch products with confidence with crispy clean images crafted to make your products stand out within your niche. We will research the angles and layouts most suitable for your product and make images that will help you sell!Professional quality images not only help show your product, they also represent your company and build trust with your customers.If you source from Chinese suppliers, we have photographers in Shanghai and Guangzhou ready to photograph your products. For photo s..
Great Photography Matters
Product Photography Pricing Guide (Updated 2022)Product photography is a key part of the marketing strategy of any company selling online and through catalogs, so you have to be able to plan very well how you will spend your photography budget to get the most out of it. In this article, we explore the different options there are to create product photos and the costs associated with each.Basically, there are 2 options you have to product product photography: take product photos yourself (in-house product photography) or hire someone else to do product photography for you (outsource product pho..
If you import from China, you may have considered having the photography done in China as well. You are right to consider this, and many companies have been working with photographers in China years, because of the many benefits that this brings.How could you benefit from having professional product photography done in China?1. Faster Turn-Around. If you work with a product photographer or product photography company in China you can get your product photos ready much faster. Time needed to get your photos ready if you do product photography in the country to which you import: - 30 days ..
If you are are looking to hire a product photographer and wondering how much does product photography cost, you may have spent some time looking around and found out that pricing for product photography varies from as low as $5 per image to as high as $50 per photo for ecommerce images on white background. (We have a separate article exploring Top 10 product photographers in the US with pricing, comparisons, and comments, that you may want to look at). Now you are asking yourself the burning question:What's the difference?In simple terms, the difference in product photography rates per image c..
If you are like most marketers, you spend a lot of time researching, analyzing, and testing keywords, titles, and product descriptions (and you absolutely do need to do that). Absorbed by all the data available, it is very easy to forget that we very rarely make decisions based on logic and facts alone, even when purchasing services, and especially when buying retail goods. Here are 7 ways to improve the emotional appeal to your customers to boost conversion rates.1. Short VideoInclude a short fun video to breathe more life into your product. People love seeing products they are considering to..
If you haven't created a new campaign through your Amazon Seller account recently, you really should.Just in time for Christmas, Amazon launched new very exciting targeting options that are definitely worth checking out.To see them, simply start creating a new campaign, then select "Sponsored Products" as type.In targeting, select "Manual Targeting"The new options will appear under keyword targeting: "Product Targeting".The first option allows you to target categories and sub-categories.This is quite a development, as this new method allows you to target shoppers who are just browsing,instead ..
Summer season is here and many people are taking the time to travel and enjoy the sunshine.What should you do if sales are slower than the rest of the year? Should you be concerned?Depending on your industry and product offering, business may be slower during Summer. Instead of feeling down and taking a a break, take the time to analyze and improve your Marketing strategies.Lay the groundwork to stay ahead of your competition when vacation season ends.Summer Project Ideas:1. Copy analysis. Take a deeper look at engagement stats and conversion rates for your products individually. Are there any..
If you are looking to improve your photography results you may have decided that you need a better lens.So what is the best lens for product photography?The answer of course is that technically this depends on what product you are shooting, its size and shape, the space your studio allows you, which camera you are using, what lenses are available for it, what you are looking to achieve.For small objects and food, we love the Canon 100mm 2.8 Macro USM, it lets you shoot full product and close-ups without changing lenses, and it is not too heavy. If you were to shoot furniture, however, it is un..