Do you Manufacture Apparel in China?If you do, your product photography may take too long and cost a fortune, not to mention the shipping fees involved. If you work with photographers that are near your offices, rather than ones close to your suppliers you may be seeing that shipping samples from your supplier to your office, then to your photographer then back to your office isn't cheap at all and in addition to that it may be slowing your preparation for new season product launches.You may have considered working with product photographers in China before, but feel uneasy about being a..
Great Photography Matters
How to Create Brand Consistency in PhotosWhether you are starting a new brand, or working on a growing or established brand, the problem of maintaining consistency of images is a one that is relevant for any marketing person.How you approach the problem of brand consistency in photography depends on what stage of development your brand it. Generally there are 3 stages your brand may be:1. New Brand2. Growing Brand3. Established Brand1. New Brand PhotographyIf you are just starting to build your brand, while you may have clear ideas of what you would like the brand will be, you still don't know..
How to Take Great Photos for Amazon?Whether you are a new or established seller on Amazon, it is always a great idea to make sure your product photos are crisp and beautiful. Improving your photos is one of the first things Amazon itself suggests in order to improve the quality of your listings, and in Seller Central you can see a message about it. Amazon will even tell you which products need photo improvement. So it is a good idea to learn how to take great photos for Amazon. While photography can be subjective, and opinions may vary on what styling arrangement is better, there are some univ..
Amazon FBA PhotographyAs the average cost per click for Amazon Ads keeps steadily increasing, so does the importance of quality photos for a successful product listing.When a potential buyer clicks on your ad, as a seller, now more than ever before you want to maximize your chances of making a sale. The truth is that buyers are turned off by bad photos and unclear listings, so your should always asses the quality of your listings as a buyer, not as a seller.If you are looking for beautiful crisp clear photos of your Amazon FBA products, we can make this happen quickly and easily. 360Refinery p..
amazon product photography servicesGet ahead of the competition with top quality product pictures. 360Refinery provides full-range amazon product photography services in China. Whether you are a seasoned seller or just starting out, ensuring your product listings are created with top-quality photos, videos, and infographs is essential to being successful in this increasingly competitive marketplace and convert listings.If you are looking for a reliable photography partner in China to help you create beautiful product photos and videos quickly and at competitive cost, try our services. 360Refin..
Do you Manufacture in China?If you do, your product photography buying process may be too slow and expensive. If you work with photographers that are close to your offices, rather than ones close to your suppliers you may be seeing that shipping samples to your office, then to your photographer then back to your office isn't cheap at all and in addition to that it may be slowing your preparation for new product launches.You may have considered working with product photographers in China before, but feel uneasy about being able to communicate properly exactly what you need. 360Refinery is a pho..
Hiring a freelancer photographer can seem overwhelming and expensive. You need to do research to find freelance photographers near you, contact the ones you shortlisted individually and ask for quotations.Very often you will find that the photographer will not give you a quotation up-front, but will instead start asking about your budget. In reality, the photographer is trying to gauge what is the maximum amount he or she can charge you without you going elsewhere. It is not uncommon that different clients pay very different prices for similar jobs by the very same photographer. The reason thi..
The busiest quarter a.k.a. the quarter where many retail businesses make a majority of their profits, is going out with a bang this season, but not a bang like woo hoo, bang like aaarghh. Maybe you have received a very large number of refund requests from your customers, because the item didn't arrive? You are not the only one.It came to light last weekend that shipping services in the US and all over Europe are struggling to deliver packages in time for Christmas. Photos circulating all over social media show piles upon piles of package at sorting centers waiting for their turn to move. The p..
We get a lot of emails asking about lifestyle photography pricing, and they tend to be from customers who are new to this type of photography, so we decided to write this guide to lifestyle photography to those who are interested on what it is, how it works, and how much it costs.Lifestyle photos are photos of your product in some sort of setting or scene that suggests how the product can be used. For example if your product in a frying pan, a lifestyle photo would be one that shows someone cooking a delicious dish with the pot in a beautiful kitchen.Lifestyle photos help the customer imagine ..
The Year of Super High Advertising Costs2020 has been quite the year.For businesses that import from China the chaos started around the end of January 2020 and it has yet to end.As if the disruption in procurement channels wasn't enough, we also saw what can only be described as an astronomical increase in advertising costs across the major online channels Google, Facebook, Instagram, and Amazon. Whether the increase was caused by the pandemic, by increased competition or a combination of the two we don't know, and it probably doesn't matter. What matters is that the cost increase has created ..
In a press release from April 9th, 2019, Amazon revealed that in 2018 there were over 1 million 3rd party sellers in the US Marketplace. This is an incredible number of sellers, which also means that there is an incredible and growing number of competitors out there in virtually every product niche, and a click away from each other.How does a business stay relevant and make profit in such a competitive environment?1. Sell something unique. If you are selling the exact same thing that dozens of other sellers are selling, the purchasing decision for this product will be made strictly on price, s..
Wondering How to Make Money with Drop-Shipping?Drop-shipping is the preferred business model for many new entrepreneurs, the low cost of entry and ease of set-up are very appealing, and it seems like a great low-risk opportunity to test the waters. However, there are also a few pitfalls that you should be aware of before you begin your eCommerce journey as a drop-shipper.5 Essential Strategies to Succeed with Drop-Shipping in 2022While the benefits of drop-shipping are very obvious, the downsides are also plenty, the most serious being lack of control over the quality of the products that you ..
We are very excited to announce photography "Launch Packages" created specifically for Amazon Sellers in mind. Launch products with confidence with crispy clean images crafted to make your products stand out within your niche. We will research the angles and layouts most suitable for your product and make images that will help you sell!Professional quality images not only help show your product, they also represent your company and build trust with your customers.If you source from Chinese suppliers, we have photographers in Shanghai and Guangzhou ready to photograph your products. For photo s..
Product Photography Pricing Guide (Updated 2022)Product photography is a key part of the marketing strategy of any company selling online and through catalogs, so you have to be able to plan very well how you will spend your photography budget to get the most out of it. In this article, we explore the different options there are to create product photos and the costs associated with each.Basically, there are 2 options you have to product product photography: take product photos yourself (in-house product photography) or hire someone else to do product photography for you (outsource product pho..
If you import from China, you may have considered having the photography done in China as well. You are right to consider this, and many companies have been working with photographers in China years, because of the many benefits that this brings.How could you benefit from having professional product photography done in China?1. Faster Turn-Around. If you work with a product photographer or product photography company in China you can get your product photos ready much faster. Time needed to get your photos ready if you do product photography in the country to which you import: - 30 days ..
If you are are looking to hire a product photographer and wondering how much does product photography cost, you may have spent some time looking around and found out that pricing for product photography varies from as low as $5 per image to as high as $50 per photo for ecommerce images on white background. (We have a separate article exploring Top 10 product photographers in the US with pricing, comparisons, and comments, that you may want to look at). Now you are asking yourself the burning question:What's the difference?In simple terms, the difference in product photography rates per image c..
If you are like most marketers, you spend a lot of time researching, analyzing, and testing keywords, titles, and product descriptions (and you absolutely do need to do that). Absorbed by all the data available, it is very easy to forget that we very rarely make decisions based on logic and facts alone, even when purchasing services, and especially when buying retail goods. Here are 7 ways to improve the emotional appeal to your customers to boost conversion rates.1. Short VideoInclude a short fun video to breathe more life into your product. People love seeing products they are considering to..
If you haven't created a new campaign through your Amazon Seller account recently, you really should.Just in time for Christmas, Amazon launched new very exciting targeting options that are definitely worth checking out.To see them, simply start creating a new campaign, then select "Sponsored Products" as type.In targeting, select "Manual Targeting"The new options will appear under keyword targeting: "Product Targeting".The first option allows you to target categories and sub-categories.This is quite a development, as this new method allows you to target shoppers who are just browsing,instead ..
Summer season is here and many people are taking the time to travel and enjoy the sunshine.What should you do if sales are slower than the rest of the year? Should you be concerned?Depending on your industry and product offering, business may be slower during Summer. Instead of feeling down and taking a a break, take the time to analyze and improve your Marketing strategies.Lay the groundwork to stay ahead of your competition when vacation season ends.Summer Project Ideas:1. Copy analysis. Take a deeper look at engagement stats and conversion rates for your products individually. Are there any..
