Whether you are a new or established seller on Amazon, it is always a great idea to make sure your product photos are crisp and beautiful. Improving your photos is one of the first things Amazon itself suggests in order to improve the quality of your listings, and in Seller Central you can see a message about it. Amazon will even tell you which products need photo improvement. So it is a good idea to learn how to take great photos for Amazon. While photography can be subjective, and opinions may vary on what styling arrangement is better, there are some universal objective features that make a photo great.
What makes a good PRODUCT photo?
1. Focus - a good product photo is crisp, sharp, and perfectly focused, nothing should be blurry. The photo should grab the attention of the viewer.
2. Lighting - in order to highlight all features and material in the photos, the lighting should be set-up in a way that enhances them. Lighting is an art, and can make or break a photo. For best results, always take product photos in studio and with professional lighting.
3. Angle - the angles really matter. Whether you are talking about the Hero shot or additional images, the angles from which you take photos can give them clarify and edge.
4. Color - this one seems obvious, but not always easy to achieve. When you take photos, you need to make sure that the colors in your photo are the same as the colors you see in real life. Especially if you have a red product, this can be difficult to achieve.
5. Frame - make sure your product stands out in the photo instead of disappearing, and also that it doesn't fill up the frame in a way that makes the photo confusing to the viewer.
6. Post-Production - last but not least, even when we do our best taking the photos, usually you will need to remove the background in post-production, while keeping the shadow, because it will rarely be 100% white, there will be some grey residue even if you do the best lighting set-up.
What you will need to take great photos for amazon?
1. A beautiful product sample - your product is amazing, your design team spent a great deal of time working on it, and everything is good to go. But, not all products are the same, some will be better than others, some units may have slight scratches, some will not be as symmetrical as you would like, not all products will be perfect. Do your best to select a sample that is a close to perfect, as possible, in order to save time in post-production.
2. Lighting equipment - sunlight is great and you can take amazing photos using natural light (sunlight). However, if you are waiting for the Sun to shine at exactly the same angle, and intensity that you need to product a clean photo, you may wait quite a while. Lighting equipment makes miracles. With a few simple lights, you can control the intensity, shadows, and reflections. Sweet! Intensity is very important when taking product photos, because to be able to take photos in low ISO (greatest pixel quality), you need strong light. Otherwise, you will get too much noise and your photos won't be as crisp.
3. Glass lenses and good quality body - there are many cameras that can help you take great photos, and you also need to select the right focal length for your product.
4. A grey card - this is a fool proof way to get true colors in your camera. Photograph the card next to your product, then take the rest of the photos with the same settings without the grey card (always use manual mode), if you use automatic mode, the settings may change from photo to photo.
5. Experience - you need experience that will let you know right away if a photo is good or bad to be able to take great photos.
6. Great retouch artist - you can hire one or learn to retouch by yourself. If you hire one, you still need some understanding of retouch in order to determine whether they did a good job or not.
That's it! 6 Simple things will get you great photos for Amazon!
We consistently create beautiful product photos for LATICCI.
