If you are like most marketers, you spend a lot of time researching, analyzing, and testing keywords, titles, and product descriptions (and you absolutely do need to do that). Absorbed by all the data available, it is very easy to forget that we very rarely make decisions based on logic and facts alone, even when purchasing services, and especially when buying retail goods. Here are 7 ways to improve the emotional appeal to your customers to boost conversion rates.1. Short VideoInclude a short fun video to breathe more life into your product. People love seeing products they are considering to..

If you haven't created a new campaign through your Amazon Seller account recently, you really should.Just in time for Christmas, Amazon launched new very exciting targeting options that are definitely worth checking out.To see them, simply start creating a new campaign, then select "Sponsored Products" as type.In targeting, select "Manual Targeting"The new options will appear under keyword targeting: "Product Targeting".The first option allows you to target categories and sub-categories.This is quite a development, as this new method allows you to target shoppers who are just browsing,instead ..

Summer season is here and many people are taking the time to travel and enjoy the sunshine.What should you do if sales are slower than the rest of the year? Should you be concerned?Depending on your industry and product offering, business may be slower during Summer. Instead of feeling down and taking a a break, take the time to analyze and improve your Marketing strategies.Lay the groundwork to stay ahead of your competition when vacation season ends.Summer Project Ideas:1. Copy analysis. Take a deeper look at engagement stats and conversion rates for your products individually. Are there any..

If you are looking to improve your photography results you may have decided that you need a better lens.So what is the best lens for product photography?The answer of course is that technically this depends on what product you are shooting, its size and shape, the space your studio allows you, which camera you are using, what lenses are available for it, what you are looking to achieve.For small objects and food, we love the Canon 100mm 2.8 Macro USM, it lets you shoot full product and close-ups without changing lenses, and it is not too heavy. If you were to shoot furniture, however, it is un..