The busiest quarter a.k.a. the quarter where many retail businesses make a majority of their profits, is going out with a bang this season, but not a bang like woo hoo, bang like aaarghh. Maybe you have received a very large number of refund requests from your customers, because the item didn't arrive? You are not the only one.It came to light last weekend that shipping services in the US and all over Europe are struggling to deliver packages in time for Christmas. Photos circulating all over social media show piles upon piles of package at sorting centers waiting for their turn to move. The p..
We get a lot of emails asking about lifestyle photography pricing, and they tend to be from customers who are new to this type of photography, so we decided to write this guide to lifestyle photography to those who are interested on what it is, how it works, and how much it costs.Lifestyle photos are photos of your product in some sort of setting or scene that suggests how the product can be used. For example if your product in a frying pan, a lifestyle photo would be one that shows someone cooking a delicious dish with the pot in a beautiful kitchen.Lifestyle photos help the customer imagine ..
The Year of Super High Advertising Costs2020 has been quite the year.For businesses that import from China the chaos started around the end of January 2020 and it has yet to end.As if the disruption in procurement channels wasn't enough, we also saw what can only be described as an astronomical increase in advertising costs across the major online channels Google, Facebook, Instagram, and Amazon. Whether the increase was caused by the pandemic, by increased competition or a combination of the two we don't know, and it probably doesn't matter. What matters is that the cost increase has created ..
In a press release from April 9th, 2019, Amazon revealed that in 2018 there were over 1 million 3rd party sellers in the US Marketplace. This is an incredible number of sellers, which also means that there is an incredible and growing number of competitors out there in virtually every product niche, and a click away from each other.How does a business stay relevant and make profit in such a competitive environment?1. Sell something unique. If you are selling the exact same thing that dozens of other sellers are selling, the purchasing decision for this product will be made strictly on price, s..
Wondering How to Make Money with Drop-Shipping?Drop-shipping is the preferred business model for many new entrepreneurs, the low cost of entry and ease of set-up are very appealing, and it seems like a great low-risk opportunity to test the waters. However, there are also a few pitfalls that you should be aware of before you begin your eCommerce journey as a drop-shipper.5 Essential Strategies to Succeed with Drop-Shipping in 2022While the benefits of drop-shipping are very obvious, the downsides are also plenty, the most serious being lack of control over the quality of the products that you ..
If you are like most marketers, you spend a lot of time researching, analyzing, and testing keywords, titles, and product descriptions (and you absolutely do need to do that). Absorbed by all the data available, it is very easy to forget that we very rarely make decisions based on logic and facts alone, even when purchasing services, and especially when buying retail goods. Here are 7 ways to improve the emotional appeal to your customers to boost conversion rates.1. Short VideoInclude a short fun video to breathe more life into your product. People love seeing products they are considering to..
If you haven't created a new campaign through your Amazon Seller account recently, you really should.Just in time for Christmas, Amazon launched new very exciting targeting options that are definitely worth checking out.To see them, simply start creating a new campaign, then select "Sponsored Products" as type.In targeting, select "Manual Targeting"The new options will appear under keyword targeting: "Product Targeting".The first option allows you to target categories and sub-categories.This is quite a development, as this new method allows you to target shoppers who are just browsing,instead ..
Summer season is here and many people are taking the time to travel and enjoy the sunshine.What should you do if sales are slower than the rest of the year? Should you be concerned?Depending on your industry and product offering, business may be slower during Summer. Instead of feeling down and taking a a break, take the time to analyze and improve your Marketing strategies.Lay the groundwork to stay ahead of your competition when vacation season ends.Summer Project Ideas:1. Copy analysis. Take a deeper look at engagement stats and conversion rates for your products individually. Are there any..